White paper: AI in operations

Five AI myths that keep you from doubling your profits

In our conversations with 50+ operational leaders, we’ve seen five common myths about AI in operations that almost guarantee failure:


Myth 1 - if it works in ChatGPT, it works for me.

Myth 2 - Give people a hammer and they'll find a nail.

Myth 3 - If it works in a demo, we're almost ready.

Myth 4 - When operators see it, they'll use it.

Muth 5 - My business model will stay the same. .


We’ve bundled these reflections (and how to overcome them) in our new white paper, written for anyone moving from AI hype to actual impact.


And yes, we use AI to augment, but this white paper was written with real (human) hands on keyboards. To be precise: the hands of our founders Arie Kuiper and Laurens Feenstra. Special thanks to Gijs Hulscher for review and suggestions.

In our conversations with 50+ operational leaders, we’ve seen five common myths about AI in operations that almost guarantee failure:


Myth 1 - if it works in ChatGPT, it works for me.

Myth 2 - Give people a hammer and they'll find a nail.

Myth 3 - If it works in a demo, we're almost ready.

Myth 4 - When operators see it, they'll use it.

Muth 5 - My business model will stay the same. .


We’ve bundled these reflections (and how to overcome them) in our new white paper, written for anyone moving from AI hype to actual impact.


And yes, we use AI to augment, but this white paper was written with real (human) hands on keyboards. To be precise: the hands of our founders Arie Kuiper and Laurens Feenstra.

In our conversations with 50+ operational leaders, we’ve seen five common myths about AI in operations that almost guarantee failure:


Myth 1 - if it works in ChatGPT, it works for me.

Myth 2 - Give people a hammer and they'll find a nail.

Myth 3 - If it works in a demo, we're almost ready.

Myth 4 - When operators see it, they'll use it.

Muth 5 - My business model will stay the same. .


We’ve bundled these reflections (and how to overcome them) in our new white paper, written for anyone moving from AI hype to actual impact.


And yes, we use AI to augment, but this white paper was written with real (human) hands on keyboards. To be precise: the hands of our founders Arie Kuiper and Laurens Feenstra.

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White paper: AI in operations

Five AI myths that keep you from doubling your profits